Coffee

Coffee – What is the real value behind the drink?

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tanding in line for a cup of coffee is not every ones cup of tea. So much is true. Then why do Starbucks and many other vendors prosper? Atmosphere – that is the answer. Have you ever got up late on a Sunday, jogged some hundred meters and turned into a coffee shop to have a cup of hot drink and watch life go by? It is a very adorable opportunity.

Coffee is not only a drink. It is a part of our culture and our life. Coffee is all about socializing, “getting out of the house” and watching. Coffee is a great aspect of our existence, as we sit back with a cappuccino and try to guess what is the person two tables to the right thinking about.

As you know, there are many vendors ready to sell you a cup of the dark, hot heavens for one or two dollars at most, but why does each one seem so different? Starbucks is a crowded spot, full of people and vigor and…well…life. Blenz is another story. Though the beverage and the layout are almost identical, they each have a different tone. Blenz is calm and slow. Blenz customers enjoy the quieter atmosphere where they can sit and think. The décor is the same, the beverage too, but it is all so different.

Actually, the beverage is not that important. At many vendors, the coffee is too sweet, in some too bitter. Why do people come? Mostly, because it is already such a part of our society, that we do not wish to say decline it. Coffee is far from the most important thing in the whole institution, it is the mood, the feel of it. Coffee is a nation, it is a requirement.

As we understand just how important it is, why don’t we delve into its origin?

Myth has it that coffee was first discovered in or around the 9th century in Ethiopia by a young boy. He noticed that his cattle liked to graze upon berries which seemed to have interesting side effects. Realizing that the berries must have some “magical” property he took some of the plant back to the village. The elders discovered the beverage after boiling the plant in water. This was the beginning of a wonderful produce. The Ethiopians traded with the Arabs and coffee spread eastwards. The Arabs jealously guarded the coffee plant. However the Dutch managed to transplant some to Indonesia in late 1600's – the beginning of the world-wide trade. In the 17th century coffee came to the crowds of Europe and the first coffee houses opened in Italy, Austria and England.

Today coffee is grown on five continents, is consumed worldwide, and is one of the most important factors in our being.